THE HOTELS ASSOCIATION OF WESTERN ILIA FLY THE ILIA FLAG HIGH
The Interactive Trade Fair for Leisure and Travel, F.re.e München 2015, was completed with great success. This trade fair, which is significant for the south of Germany (Bavaria), lasted 5 days (18/2/2015 – 23/2/2015).
Participating in the F.re.e - 2015 were 1200 exhibitors from 60 countries in 6 large sectors with a total surface area of 70,000 sq.m.
In sector 4, among the Mediterranean countries, The Hotels Association Of Western Ilia set up their stand, which they decorated with posters presenting the region’s attractions, and played a video showing the highlights of Western Ilia.
During the 5-day fair, the Hotels Association’s stand noted high traffic especially because of the local products being offered.
The Hotels Association’s stand was not only visited by guests, but it was also visited by a number of travel agents, who requested information about Ilia and the wider area. On the second day of the 5-day Trade Fair, the stand was visited by BR, the Bavarian television channel.
The shots of the stand were followed by interviews given by the stand’s members and guests.
The responses given to the reporter by Germans that visited our stand were all positive, which lifted our members’ ego and helped with the rest of the exhibition. The short video was shown 3 times that same night during the evening news.
